On the one hand, the book comes off as super-smarmy. And also like he's using it as a book-long pitch to go sign up for his (multi-thousand dollar?) Product Launch Formula course. Additional training on going beyond just launches and building your entire business with your launches (The #launchlife or Business Launch Formula). You have a special knowledge and want to share it with the world. The purpose of Jeff’s Formula is to help you get this idea out of the paper. Build more goodwill! Send extra, unadvertised bonus(es) to your buyers. Send more valuable content to those who didn’t buy. Review your current position, business-wise. (Whether you are in the early stages of generating ideas, already have an established business, or you are starting from scratch.)

Module 2: Seed Launch– These lessons are about taking an idea for a product and getting paid to create that product, working closely with your audience. There are several mental triggers that make people want to buy your products and be influenced by your business. Know some of the main ones: He paved the way for digital product launches, and as I’ve said, I don’t think the online space would be the same without him in it. PLC #3: Theme – The Ownership Experience. Ensure potential clients feel a sense of ownership over the proposed change. Think about it: what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all but eliminated your competition? And you could do all that no matter how humble your business or budget?Jeff Walker published his first book, Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams, in 1996. During this time, you are gradually persuading your reader to learn more about your product by offering interesting, free, and relevant content so that it is educated to buy naturally at launch.

Follow-up coaching calls with Jeff’s Platinum coaches for a whole year. You will be able to hear your fellow PLF students’ questions and answers — always helpful for your own business. You also get the recordings of all the coaching calls, so you can listen to them again (or catch up if you have to miss one). Complete launch videos and scripts from launches in various markets, with full breakdowns by Jeff himself.

Success!

Like many of you, Jeff Walker never got into the corporate market. After some time working in a large corporation, he chose to stay at home taking care of his children while his wife worked to provide for the family. You start with your first pre-launch content, typically a video, where you identify a problem that your audience is facing and immediately provide a solution. By doing so, you’re offering significant value to your viewers and stirring up specific mental triggers.